Jewellery Quarter based PR agency Gung Ho has been appointed by technology firm Garmin, to boost its profile.

Garmin appointed Gung Ho in belief that their presence would be boosted – the global firm, founded in the United States in the 80s, has a UK business based in Southampton, specialise in manufacturing GPS equipment.

Garmin hopes Gung Ho will help the company improve its profile in the upcoming year across its outdoor, fitness and wellness portfolio.

It is set that the Jewellery Quarter based PR agency will be collaborating the internal marketing team at Garmin in attempt create awareness for the firm’s portfolio and activity tracking products for the likes of swimming, triathlon, golf, cycling and running.

Garmin has joined Gung Ho’s portfolio of sports and lifestyle clients that include New Balance, Speedo and Ellesse.

Managing director of the Jewellery Quarter based firm, Paul Phedon, had this to say about the collaboration: “We are delighted to be starting  2015 working with Garmin, which is an incredibly exciting brand that develops technologies and innovations to enhance users’ sports and fitness experiences.

Gung Ho will be responsible for improving customer education and product knowledge of the Garmin range.

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