The time, the place. Established more than 34 years ago, in 1978, in the heart of Europe’s largest working Jewellery Quarter, Creative Watch Co are authorised dealers for some of the world’s leading watch brands.

We make it our business to know everything there is to know about the watch, so that we can pass on our expertise to you and help you make the very best choice, whether you’re looking for a striking fashion statement or a classic timepiece to pass on to your future generations.

What makes us unique is not just the range of watch brands that we stock but the full scope of products available from each of those brands. Our site is designed to help you find your way through the vast selection of watches on offer so that you can make the perfect purchase. And if you can’t find what you’re looking for, we can even try and source the model that you’re after.

Should you wish to visit us in person, our Birmingham watch showroom features ‘shop within shop’ areas for the key brands from Accurist to Windmills.

After your purchase, you can rest assured that we will promise to keep your treasured timepiece in full working order, for as long as you both shall wish.

As experts in timewear, Creative Watch can repair and service watches at our Birmingham workshops, whether or not they have been purchased from us. Our in-house service and our status as ‘authorised’ dealers means that sourcing parts and carrying out watch repairs is a smooth process which won’t leave you feeling as flat as your worn out battery.

Creative Watch Company